Even the example he gave didn't really work: He says that the top 30% of players in Overwatch can reasonable be expected to want to win. Which I agree with (it's probably an underestimation) - but does this mean that the bottom 70% only "participate"? Because that would mean to get into the 95th percentile of "people who practice", you would have to be in the 1.5th percentile of Overwatch players.
Another layer of this problem exists when you look at people who play the game regularly, but don't play ranked. On average, those players are probably worse - but should they be included in the percentile?
Ultimately the percentile thing just doesn't make much sense, but I still think the overall message of the blog post, that most people could improve at something they do at a much faster rate if they were willing/able to really focus on improving themselves and less on external factors that they can't control, is absolutely true.