101 karma · joined October 11, 2010
If the iPhone was available on every carrier we would have real numbers.
Plus, we ARE comparing OSes so platform does not matter. Right now it iOS vs Droid. The fact that Apple has managed to push it on multiple devices should not count against them...just as keeping it in one carrier has hurt them.
Find your passion and then go hard!
If you want to reward them for signing up you can try a couple of things:
1. Thank them by letting them on before you go live. Let them know that you will go live later on but that you wanted to give them early access.
2. Let them know that they can have early access if they want to help beta test it.
3. Let them know pre-launch that you are offering free accounts via an affiliate/recommendation program. Dropbox does this well.
They sold individual accounts to teacher and students. I sold accounts to schools.
Their users are very web savvy and need no training. My users did not seek out the app online. They are being asked by their schools to use the application.
We are noticing now how things we took for granted in the UI are now being questioned. These new users are struggling with the same exact UI that the others picked up and ran with.
Although it is a much larger sale, we are finding ourselves having to "hide" most of our options behind an "advanced" button. We are giving the school admins control to set all of the options and therefore simplifying the app as much as possible. This will make our new users feel comfortable.
Great post.