332 karma · joined January 7, 2013
rrrx3.at.hn
Trying not to sound like an advert for it, I'm just a guy who uses it, likes it, and thinks the back and forth about "how much better android is" doesn't really help you solve the problem.
https://www.fec.gov/help-candidates-and-committees/making-di...
The problem is that FB wants to eschew all of the responsibility for content running through their platform and run everything 100% programmatically for scale. They expect the advertising user to know what's kosher vs what's not, and they expect the advertised-to user to moderate content. They refuse to put in place even the most basic of business controls. That strategy uh... doesn't work. As evidenced by their many FTC consent orders and massive fines.
The user was lumped into a poorly-constructed lookalike audience because of some stretched interest similarities.
What you're experiencing is the confluence of two distinct issues:
1. The CTRs on digital advertising are dropping YoY. People DO NOT click on ads, even if they are saliently targeted. There are enough trash ads out there, there's so much malware and malfeasance in the ecosystem, that it's worthwhile for users to at best _ignore_ and at worst (for advertisers) _to block ads totally_.
2. The desire to target people that match specific criteria is rising because of misguided notions throughout the advertising and marketing industry. This has driven the entire industry to push machine learned modeling to find each and every set of eyeballs out there to try and justify spend, instead of offering worthwhile and valuable offers that compel consumers to interact. You have entire systems constructed on the notion that the more people you get an ad in front of, the more valuable it is, and agencies and trading desk operators that are looking at this as the sole KPI to focus on, to the detriment of everyone involved.
Oh my. Noooooo thank you.
NVDA -> same
RHT -> solid financials, great growth q over q and y over y
MSFT -> Nadella has made some massive improvements that reap great benefits
MU -> great value for money and great returns
I worked for a company that did some work for Kodak - both directly and indirectly - around some of their software initiatives & partnerships with mobile manufacturers. They were not pretty or well-run projects, to be sure.
A VUI breakdown would be inability to understand accents, or non-responsiveness to commands. As a user input, Alexa is pretty well buttoned up.
The problem with design studios this large, and operating on this consultatory premise, is that they will never get to influence the business "why" of solving a problem - they will always be handed a brief, and will always have their solution bounded by decisions made prior to their involvement. They are compelled to do work on what someone else has determined to be the problem, not to uncover the problem themselves and work outwardly from there.
You actually see this all the time in finance - there are entire companies built around the idea of churning out datagrid UIs to banks that don't ever stop to consider the real underlying conditions of why a process is the way it is, or have the opportunity to change it. It just results in a lot of same-same being generated over and over again, and it's easy money for consulting groups to get into the biz - just buy a small (or several) design shop and start billing yourself as being in tune with "UX." Deloitte, KPMG, MarkIt On Demand, EY, PWC, Accenture, EMC, and a bunch of other places are doing it just that way.