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rwalling

1,113 karma · joined June 28, 2007

Hi, I'm Rob.

Host of Startups for the Rest of Us.

Co-founder of https://tinyseed.com and https://microconf.com.

Author of Start Small, Stay Small: A Developer's Guide to Launching a Startup: https://startupbook.net

Started https://www.drip.com

I've invested in 125 startups, including WP Engine and SparkToro.

I'm a Silver Age comic collector and D&D enthusiast.

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rwalling··on You weren't meant to have a boss (2008)
Yep! Check out:

https://microconf.com

https://TinySeed.com

https://startupsfortherestofus.com

https://StartSmall.com

rwalling··on State of Independent SaaS
The new survey for our 2021 report is now live. If you're a bootstrapped or mostly bootstrapped SaaS founder, would be great to include your info:

http://stateofindiesaas.com

rwalling··on 2020 TinySeed Accelerator Batch
I hear you! Us too :-)
rwalling··on Ask HN: Books giving practical advice on starting a solo SaaS business?
The author here.

Startup for the rest of us (podcast) tracks better with my current day thinking.

There’s a major chunk of the book that’s high-level mindset and strategy that still holds up. The detailed tactics do not (unsurprising given we’re 10 years out).

rwalling··on Ask HN: Books giving practical advice on starting a solo SaaS business?
The author here.

Yep, that makes sense. I’ll say most marketing books I listen to that are 10 years old are brutally out of date.

The focus on detail that made the book a success also made it go out of date relatively quickly.

It needs an update. That is on my to do list most years (between running MicroConf and TinySeed) and one of these days I will circle back and get it done.

Honestly, this weighs on me. It’s something I’ve been wanting to do for years.

rwalling··on What are the most indispensable books for indie hackers?
Except I still haven’t started working on it :grimacing:

I’ve been meaning to update this for years but hard to find the time. Right now MicroConf and TinySeed are keeping me busy, but it continues to be on my long-term list.

rwalling··on MicroConf State of Independent SaaS Survey
I've been working on this for at least 3 months (I need to check the calendar). Crazy how much time something like this takes to put together.

Hoping to share our findings in the next month or two.

rwalling··on I Sell Onions on the Internet
Author of Start Small, Stay Small here.

>> if a little dated

Argh! I know. I literally opened the Doc this week to start to parse out sections to update. It’s overdue ;-)

rwalling··on TinySeed applications close today
We'd like for the marketing website, product demo or deck to do the talking. We don't need someone to re-hash something they should have already communicated in another format.
rwalling··on TinySeed – A Startup Accelerator Designed for Bootstrappers
Bingo. Instead of 1 in 20 becoming a huge success (100x) and the other 19 fail, maybe for us it's 10 in 20 are "base hits" that return 2-5x and the other 10 fail.

Those are contrived numbers for this example, but you get the idea. I expect more of them to be singles/doubles, fewer to fail than the typical VC bets, but we'll have no home runs.

rwalling··on TinySeed – A Startup Accelerator Designed for Bootstrappers
These are good suggestions, thanks! I'm noting them down...
rwalling··on TinySeed – A Startup Accelerator Designed for Bootstrappers
Either one. It's more about a founder who has decided they don't want VC money, or the idea is such that it could not raise VC funds (because it doesn't have the potential to be a unicorn).
rwalling··on TinySeed – A Startup Accelerator Designed for Bootstrappers
I agree with you - I've been a fan of PG since he started writing articles back in 2001? 2002? Bought Hackers and Painters when it first came out and devoured it. And have a ton of respect for YC and the enormous value it's generated.

When YC launched I wasn't in a place to take advantage of what they had to offer (already had a spouse and child + house and couldn't relocate). And I haven't seen anything else step in to do for the rest of us what YC did for VC-backed startups.

So far it seems to be resonating, so fingers crossed.

rwalling··on TinySeed – A Startup Accelerator Designed for Bootstrappers
I appreciate that, thanks gents.

~~scribbles down note to update and release a 2nd edition of book~~

rwalling··on TinySeed – A Startup Accelerator Designed for Bootstrappers
Oh, Good question. Technically we will be institutional, but not by the traditional definition that implies a series A, B, C, etc. then an IPO or large liquidity event. With a valuation north of $100M, etc. The typical "Unicorn" play where 1 startup returns 100x the fund so all companies backed need to have that potential.

TinySeed will be able to back companies with smaller aspirations, but that are much more likely to succeed, and don't aspire to get on the funding treadmill of raising every 18 months.

rwalling··on TinySeed – A Startup Accelerator Designed for Bootstrappers
Bootstrappers = people who haven't raised money yet, and don't wish to ever raise venture capital (i.e. institutional money). Typically it's folks who have an idea for a nice "base hit" business that can grow to $1M-$10M in ARR, but could never get traditional VC funding.

Percentage equity => We're working on that now. More info to come.

rwalling··on TinySeed – A Startup Accelerator Designed for Bootstrappers
Appreciate it, sir!
rwalling··on I bought HitTail (a SaaS app) in 2011, grew it, and sold it last week
Here's a write-up of a few things I learned on the journey: http://www.softwarebyrob.com/2015/12/02/what-i-learned-buyin...
rwalling··on I bought HitTail (a SaaS app) in 2011, grew it, and sold it last week
>>Financially speaking (and knowing what you know now) would you do it again?

Absolutely, no questions asked. Several reasons:

1. Acquiring an app with product/market fit puts you ~18 months ahead of starting from scratch. Like most founders, I'm not a very patient person. I'm now working on GetDrip.com, and it took us a long time to hit p/m fit. The slog to get there is the worst part of launching a product, IMO.

2. Financially, this was a game changer for me. During the course of my tenure with HitTail, revenue + the sale prices funded multiple angel investments, the budget for building and launching Drip, and many other things I would not have been able to afford previously.

3. The acquisition and revamp were also game changing for me in terms of what I was able to learn, the content I was able to produce from it (multiple MicroConf talks). Both are important to me.

Even without the sale, the learnings and financial rewards were still a major success for me.

>>Will you be going through the trash to find your next treasure?

I've already started my next one, GetDrip.com. I built it from scratch with a co-founder, and I can't count the times I've said "I'm never going to build from scratch again!"

I try not to say "never," but if I could choose build or buy I would buy. Every. Single. Time.

rwalling··on I bought HitTail (a SaaS app) in 2011, grew it, and sold it last week
I'm working on something.
rwalling··on I bought HitTail (a SaaS app) in 2011, grew it, and sold it last week
Thanks!

Re: valuation - reputable online businesses are typically valued in the 2-3.5x annual net profit range. See http://feinternational.com/blog/how-do-you-value-an-online-b... for more info about valuations.

But honestly, it comes do to what the market is willing to pay for a financial (as opposed to strategic) acquisition.

rwalling··on I bought HitTail (a SaaS app) in 2011, grew it, and sold it last week
Here's the original story of the purchase and revamp: http://www.softwarebyrob.com/2012/01/25/the-inside-story-of-...
rwalling··on Ask HN: Is it possible to create a Saas for passive income while working a job?
The target audience is bootstrappers who are willing to invest in growth. It's 1/3rd the price of any comparable conference.
rwalling··on BingoCardCreator.com Sale Page
This feels like a thinly-veiled attack on Patrick McKenzie's character, backed up with zero factual evidence.

I've known Patio11 personally for going on 5 years. He's one of the most honest people I know and I've seen him donate countless hours to helping fellow bootstrappers.

If you don't know him or his story first-hand, and haven't seen the hundreds (thousands?) of hours he's donated to the bootstrapper community, you should familiarize yourself with his story before commenting on this thread.

rwalling··on BingoCardCreator.com Sale Page
Focus is a big one, as nate mentions below.

The second is that when you've spend this much time working on a project, watching it die because you no longer have the time/focus to work on it is painful.

I've been in this situation several times, and being able to hand a project off to someone who will take decent care of it is far better than seeing it go under. There is a personal connection to projects like this, to the point where the time invested in selling it might not make sense to an outside observer.

rwalling··on Show HN: Find longtail keywords with low SEO competition
HitTail uses the existing keywords people are using to find your site and automatically generates long tail suggestions for you each day or week (depending on your plan). It uses your proprietary keyword data to come up with more keywords your site is highly likely to rank for (low hanging fruit).

It appears that KWFinder asks you to enter a phrase and provides a list of long tail keywords. So it's more similar to LongTailPro or the Google Keyword Planner than HitTail - meaning it pulls from a single database of keywords they have compiled or otherwise have access to pull ideas from.

rwalling··on The Biggest Gamble of Your Career
I think I have.

Seth Godin talks about it as doing the opposite of what your lizard brain is telling you to do.

Stephen Pressfield calls it the resistance and talks about how you conquer it.

But whatever you call it, I've found that I've made the huge leaps in my professional life when I've conquered the fear (of blogging, public speaking, podcasting, launching apps, etc) and succeeded at something that really scared me.

rwalling··on The Biggest Gamble of Your Career
Perhaps.

Might be better worded as "The more gambles I've taken, the better I've become at figuring out if my next gamble is going to work. But your mileage may vary."

rwalling··on The Biggest Gamble of Your Career
Thanks. Fortunately, the numbers show that most people do not.
rwalling··on The Biggest Gamble of Your Career
No, white labeling requires a ton of work and a whole different approach to marketing, sales, support, etc. Not in the cards for the time being.
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