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ryangrippon Documenting and Assessing an Ad Experiment across Search and Social

Social= Discovery

Search= Conversions

ryangrippon Ask HN: How to pick between job offers?

Benefits? (Vacation Time, Insurance, perks) Branding? Are the companies both awesome brands? (you can define what an awesome brand is as it is very subjective) Room to grow? (So how long until you're a Director of blah blah blah?)

ryangrippon How Manpacks boosted their average order size 84% and reduced churn to under 2%

Technically Amazon didn't have a Beauty site that was in competition to BirchBox until Quidsi launched Beautybar.com

Both companies leverage sampling in "boxes" to acquire new customers and hopefully they will order full sized products in their respective stores.

"Opening box" videos are a popular practice in retail (ecommerce) especially in the beauty industry.

ryangrippon How Manpacks boosted their average order size 84% and reduced churn to under 2%

Snooze Fest. perfect audience isn't even a good remarketing company! Other good options:

Fetchback Dotomi Criteo Steelhouse Media