I don't believe there is a way to stop end-to-end encryption. You can easily make data look non-encrypted but actually contain something encrypted underneath.
I feel like this is a bit superfluous fear mongering. We are somewhat in control of ourselves, and should be expected to take responsibility for our actions. And this is just another way of using ads to attempt to manipulate us. Overtime we will learn to adjust the influence of ads, just as we have done before. I don't trust the government to fix this entirely, so I think its more important to learn to identify these persuasions, so they don't influence our actions.
To me this seems like xCloud is in response to Stadia. Google has the infrastructure and Microsoft and Sony need to work together to compete. This would be similar to how Microsoft and Sony responded to the Nintendo Wii.
You might be surprised that a lot of phones can run this at a decent frame rate. Adding mobile touch support could be good. It runs the start screen well on my Nexus 6P.
I think we need a good competitor in this space, and can't think of another company that could help to leverage retailers enough. To me this is like google vs apple. Only good can come out of this for the consumer.
What about an organization that helps consumers to cancel or opt out of deals instantly. From the talk if a dark pattern gets a consumer to accept a deal, it is very difficult to leave, so going to help for this could work especially if the help can cancel hassle free very quickly.
Do you need help? I feel that blocking all "gamers" might be a hard decision. Maybe there are better solutions, especially if your service is to advertise to a large audience.
For new projects or existing projects that desperately need tools, %80-%90 percent is good. The rest can be used for small changes that have visually large results to keep the uppers happy. After you have a basic tools stated %20 or one day of the week to work on tools is good.