614 karma · joined September 30, 2011
I'd reword the author's thesis (while keeping the intent) to look like this:
1) All mediums develop native advertising styles over time, which web & mobile are just in beginning stages
2) The market for brand advertising will continue to be larger than the market for direct response advertising
3) Google won't win the market for online brand advertising
For example, a common business challenge is organizational design.
How do we create an organizational structure that serves the needs of the business and the people who work there? Well to start, what are the basic inputs and outputs of the business? What is needed to transform those inputs to the outputs in a manner that is efficient, adaptable, safe etc. Are there common groups of people that tend to work on common inputs and create common outputs ? Within those groups, are there specific people needed to do specific tasks? Imagine person A, in group A, needs an output from person B in group B. Does person A need to know exactly how the output was created? If you've got this far, hopefully you realize the parallels I'm drawing.
Same types of thought experiments can be applied to all kinds of operational and financial aspects of running a business- most are clear optimization problems. It's unfortunate that too many "hackers" hear the word business and assume it's about boozy dinners with other business people, or boring powerpoints that tell us nothing.
There's plenty of interesting challenges in business, and strong MBA-types are often better prepared to address them because they understand the various design patterns available to them.
I'd be happy to have 3 lines of subpar code if it gave me an advantage on other competitive angles.
Probably too late for this feedback, but the pricing differentials between being a backer and just licensing it when it becomes available were too narrow to entice me to back it. I.e. The $30 savings by backing it now instead of (potentially) buying it outright later this year just wasn't enough savings to convince me to back it. You could read this two ways - lower the backer goal amounts, or increase the licensing costs. I think you could safely do the latter :)
This is a bit backwards. It's more like an inverse relationship - if you don't think you have any biases you are likely to be the most biased. It's probably a factor of 2 for those who admit a level of bias, and a much greater factor for those who don't admit bias.
Of course this advice might not apply in a 400 sq. ft. NYC studio without two burners and room for two pans, but for most people that's not the issue.
Slide 96 helps tell the story - cheap generic tablets market in underdeveloped countries as tv supplement/replacements.
http://elem.com/~btilly/ab-testing-multiple-looks/part2-limi...
I'm glad that you did find it - that is indeed very important information to take into account.
One note though - your tone and suggestion of "an open-and-shut witch-hunt" is very aggressive and makes me instantly think that you have ulterior motives. No idea if you do, but I feel like you were jumping to conclusions about the intent of the author. Can you imagine a scenario where the author didn't know about the provisional application? That's not an excuse, but changes the scenario from disinformation to misinformation and witch-hunt to mistake.