The Setun creator N.P. Brousentsov made a lot of dubious claims, including that Setup "worked correctly at once without even debugging" [2].
Balanced ternary was never competitive in transistors. It was hypothesized to be more efficient for vacuum-tube based ring counters, and even that was "only approximately valid, and the choice of 2 as a radix is frequently justified on more complete analysis" [3].
[1] https://www.rand.org/pubs/research_memoranda/RM2541.html
[2] https://www.computer-museum.ru/english/setun.htm
[3] http://bitsavers.trailing-edge.com/pdf/era/High_Speed_Computing_Devices_1950.pdf