And here is the video from 1999 [1] showing his obsession with customer which is why customer support is in the DNA of Amazon
55 karma · joined January 5, 2020
1: https://cloud.google.com/products/ai/ml-comic-1/ 2: https://cloud.google.com/products/ai/ml-comic-2
Ever since they got Thomas Kurien as new CEO, there is more focus on the marketing and partnering outside of US & Europe. The recent deal with ARAMCO to setup data center in KSA reflects this.
From a customer base perspective, our experience is that GCP has more developer & startup focused customer base, Azure has more enterprise crowd where as AWS is a good mix of every one.