thor24

I also game for this. Let's see how this evolves.

One thing I am curious to see (how it pans out) is if device fingerprinting (IP + Device+ Some other attributes etc. to map you) evolves to solve this problem.

In my experience, it is pretty bad (at best 30% compared to IDFA/Device Id solutions) but I see few companies pitching this as an alternative.

+1 on this. I expect Mobile Attribution Companies (like branch.io etc.) to die a slow death because of this.

In the short term I expect companies like Liveramp (which acts as DMP (Data Management Platform)) to get more business because one theory here is all free apps will start to force users to login (using email/mobile number) which effectively becomes another ID you can track folks with across-apps over time.

Yes. IDFA's full form is "The Identifier for Advertisers" which is generated by OS itself. Think of it like a proxy of IMEI number itself (back in the old days IMEI itself was used instead of this).

All of the Apps get the same ID and that's how your "persona" graph is constructed.

Sidenote: One of the bets people are making with this change is that now free apps will start forcing you to signup (via email/mobile number) which will be used to construct this "persona" graph again because who has time to create new emails for these purposes.

Any chance of sponsoring canadian work permit or hiring only in SF/US?

Most of the campus hires that I know or have seen in the last 5 years became SDE2 is 1.5/2 years.

Working now after 3/4 tries

Any else getting a 500 on the blog?

Why did you leave? (I am just curious) I am considering applying for the company in the coming months.

That is for data workflows (your etl jobs basically). This is for services.