Great point. Apple seemed to take the NeXT OS and try and mask it to resemble the visual functionality of OS 9 as much as possible.
Anyone remember the OS X beta with the blue apple in the middle of the menu bar? Yikes.
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Anyone remember the OS X beta with the blue apple in the middle of the menu bar? Yikes.
Granted, a great user experience should be so seamless that the customer never even considers it, but I'm sure that there are some great brands out there that allow their gift cards to expire. I doubt their image has struggled enormously. Can anyone name examples or give stories?
I love the spirit of the article, though. Arbiters of the truth, indeed.