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vincentbarr

291 karma · joined November 5, 2012

www.vincentbarr.com
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vincentbarr··on Ask HN: What would you do to improve this landing page?
1. Remove the navbar background color, make the <a>s (Login, Register) contrast with the background options (login and register), and keep the logo.

2. Remove the second, larger logo. It's redundant.

3. Move 'download on the App Store' lower on the page. The value proposition should come first; people don't know what they're about to download yet.

4. More descriptive value proposition - connect how? Share what with everyone?

5. Larger font and higher contrast for body text.

6. More concise body text, less jargon. Check grammar and spelling ('share with others at who are at')

7. Change 'Register' button copy to something more descriptive. People might think they're registering with Facebook (sad, I know). Try 'Sign-up using Facebook' or 'Join via Facebook' etc.

8. Give the registration buttons, or your main call-to-action, some depth. I get flat design, but here an affordance would help.

9. Remove the Learn More button and its bouncing. You want people to sign-up. If people want more information, they'll see that they can scroll.

10. Mention that the app is free in the value proposition above-the-fold.

11. Use the Learn More section to describe the benefits and address your audience's interests; don't use it to tell them where they can download the app - unless it's at the end; you already told them this.

12. Less text for each section of 'Learn More'

13. Remove 'Recent Images' - some of them make me wonder what kind of app this is.

Last, A/B test the page.

vincentbarr··on Show HN: Ditch Black Text to Read Faster, Easier
I wonder whether this has an effect on eyestrain or reading longevity.
vincentbarr··on Ask HN: Best way to find a better job without contacts
It depends on what sort of job you are looking for and at what type of company.

I suggest building a proposal of what you would do to improve X at Company A. Say, for example, you're interested in [role] at target companies A, B, and C. Providing them with 'free', outsider consulting is a good way to a) validate your expertise, b) show that you're interested in the company and c) start a conversation out of the blue, and perhaps make a few contacts quickly.

Try to back your way into an understanding of their strategy and tactics for X through a lot of observation and research (shouldn't actually take that long). Then, do the same for their competition, or find analogous examples in another industry. After you have a feel for their strengths and weaknesses, you could identify the gap between what their competitors do really well and what Company A does not. Then, make a thoughtful, quantitative approach for how you would improve the company's standing in X, or redesign page Y to increase R based on what you know about T. There are a lot of ways you could take this.

Summary: demonstrate your understanding of the company, the problem you want to help them solve, and your solution. Send it a person in the respective department or even Tweet a link to your proposal at the company. Best case scenario: they hire you. Worst case scenario: they don't, but other companies take notice and you're building a portfolio.

vincentbarr··on 22 and no life
Don't give up.
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