I'm writing a follow up to my first blog post (wiwillia.com) where I'll get a little more into the details of why we chose to raise.
482 karma · joined May 31, 2012
I'm writing a follow up to my first blog post (wiwillia.com) where I'll get a little more into the details of why we chose to raise.
They've made a promise to their users to live by a sustainable business model instead of shooting the moon. Writing should be permanent, but the model of startups is one that favors the temporary. This seems like a logical next step.
Instead of offering it free they have a sustainable business model @ $5/mo, so they won't be beholden to finding a big exit or raising a ton of cash.
We'll continue to look into it though, perhaps when we reach a certain scale we'll be able to command better prices.
We used to use a cheaper international shipping service, but things would get lost too often and we hated seeing people wait weeks for their tees. We recently upgraded to USPS Priority International.
The specific color is Slate - you can check it out on American Apparel's website at http://store.americanapparel.net/product/?productId=2001.
Not all that money goes to us - in December alone we paid out over $90,000 to campaign organizers.
We also didn't have a huge amount of cool campaigns at any one time (up until recently) - which would have made for a pretty poor browsing experience!