xekul

I like to joke that this is a business that funnels money from customers to Google Adwords, while I take a small cut for actually delivering the product. But even if that turns out to be the case, it's not so bad. I have few costs other than support staff and marketing.

A few states do, although most states don't regulate hypnotherapy. My understanding is that the licensing applies to one-on-one hypnotherapy services and wouldn't apply to hypnosis recordings created by a semi-automated process. Among my competitors who offer hypnosis recordings online (either pre-made or custom recorded), I don't see any of them restricting their sales to states without licensing requirements. Having said that, I appreciate your comment, and I think it's a good idea to double-check with my lawyer that everything I'm doing is kosher.

I definitely have #1 and #2 in mind. #3 is hard to do in session, but dropping the client's name into the preamble can work. I think it would drive home the point that the session's customized for every individual, although it does mean I can never be too far away from my (makeshift) studio, at least until I get through the 1000 (?) most common first names.

Thanks!

One of the reasons I'm leaning toward automation is that I'd be able to build the biggest "hypnosis lab" in the world. Imagine getting anonymous feedback after every session... With that data, I'd be able to quickly sort out the snippets that work from the snippets that don't.

I'm a Canadian who managed to get himself hit by an SUV while crossing a street in Los Angeles (low speed, so no real injuries). You kind of expect drivers to look both ways before making a turn, eh?

Tested Advertising Methods, by John Caples (the writer of this headline), is one of the best books you can buy on how to write advertising copy.

Creating a Drupal theme might be complicated if you haven't done it before, but tweaking the CSS might be right up your alley. I'll send you an e-mail with a link to my site to get your thoughts.

Do you have any experience creating Drupal themes?

I have organic listings ranked in the top 1-3 spots for my niche and I'm still buying Adwords for the same keywords, because PPC really does drive different traffic compared to organic. A few months ago Google suspended my account (apparently by mistake) and I noticed a significant drop-off in traffic. When my account was reinstated, I was happy to be paying for traffic again.

I offer an unconditional refund policy at my service business, and I've had to deal with the same feelings. In my case, I would often spend a few hours working personally with the client, only to refund their money afterward.

However, I continue to offer the policy because my refund rate is low (about 1-2%) and the increase in sales due to the policy is substantially higher than that. The way that I see it, giving out a few refunds is a cost of doing business, and I don't begrudge refunds any more than I begrudge taxes, merchant fees or rent increases. Looking at refunds mathematically takes some of the pain out of paying them.

I'm also somewhat comforted by the fact that a refund policy is a way to resolve genuine client dissatisfaction: In my view, giving refunds to undeserving people is far preferable to clients actually leaving dissatisfied and possibly badmouthing my company.

He gets movie royalties, too.

I had my five-year-old, $30k/year Adwords account suspended recently, through no fault of my own. I made a few polite phone calls and they were surprisingly helpful; eventually, in about two weeks, my account was reinstated. Although the telephone staff can't unsuspend your account, they can escalate the matter internally so that a human reviews your suspension. It has taken a lot of time, but Google might finally be starting to understand that customer service matters.

I agree. I can imagine this website breeding communities of hypochondriacs.