The author is making a stronger case than that, the article is an examination of a culture being diluted by misappropriation of the term "hacker".
Hacking is subversive at its core, it's an exploration of technology, and in many regards generally pointless, done for ones own curiosity or to change the rules of a system to perturb the owners of that system.
One can't hold onto their own culture for long, thanks to the internet, but the reimagining of hackers from basement dwelling socially awkward nerds to sleek and mysterious agents who can bend the technologies, the world, even their own bodies to their will, has influenced people's perceptions of the culture. Now that it's cool everyone wants a piece, they want to associate themselves with that term like they would a cool brand of clothing. If you can't see that then you're not looking hard enough.