Not at all. Witty headline have a long history which was unfortunately cut short by google which, at least for a while, only rewarded the most boring, literal drivel. It's good to see the tradition making a comeback.

This headline is also completely unlike the buzzfeed-clickbait headlines. Buzzfeed tries to exploit psychological weaknesses (Mathematicians attack the pentagon – you won't believe what happened next).

Headlines like the Guardian's are much better in that they're still entertaining after you've read the story. Sometimes I think they're written more for the amusement of the editor than anything else.

Other guardian headline I saved: "Blight in Italy leaves pine nut nuts pining for more"

Its a joke, I found it pretty funny.

Isn't that every newspaper that has ever existed?

I think it's more that they have raised themselves to The Economist standards.

As you can see, it's some kind of column.