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Are you saying lifestyle businesses aren't a real thing or that they're being defined way too generally on this board?

I agree about "serious" business but there are different types of businesses and terms like these help

There are real lifestyle business, the problem is we don't have a good term for serious startup businesses that don't need external funding. A business going after a midsized market that will make it only be worth $50 million is of no interest to the unicorn hunters, but to everyone else it is a major business.

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