Makes the QFN packages of all the competing chips look positively hobbyist-friendly. (This seems to be aimed at the same market as stuff like the Nordic Semi nRF52 series and the TI CC2650. Which still aren't trivial to build boards for, but quite a few makers have managed it with the older nRF51822.)
I wonder if it's even possible to build a PCB for this without using expensive microvias.