Losing- failing to get your way or being destroyed, is an obvious state.
What we call winning, which amounts to getting your way (often at the expense of others) is actually a shitty compromise.
Conversion of the 'enemy' is the real best outcome. Not only do you get your way, but you have more momentum, cooperation, ideas and resources working for your objective afterwards. This should always be your goal when you're "fighting" with other people, and anything else is a sort of failure.