How many other ways are there to title an article explaining, essentially, what is computer code?

"The Economist Explains" is a regular column where the newspaper (not magazine, mind you, the Economist is very particular about that) explains a wide variety of issue, mostly current but not always, as in this case, and makes them accessible concisely to those not in the field.

That Bloomberg published an in-depth report on the same issue a few months ago, and this short column appearing now is merely a coincidence, and suggesting otherwise is completely ridiculous.