I'm pretty cynical, but I just can't believe that was the only/major reason. In 2009, I have to believe that browsers could run advertisments pretty well. I am sure it was a great ancilliary benefit for them, but I think it has much more to do with the apple approach to tech.

You can keep people in your ecosystem if you use a chrome browser, an android phone/tablet, and author all your documents with google drive. Except instead of the hub being a mac computer, the hub is your chrome browser which you use to search, create documents, go for entertainments and purchase products. If chrome is ultra fast, it can handle and process all your data and give you a great UX as well.

IDk, I guess you are right though, the faster you surf the more adverts you see I guess.

Can we get a bot that regexps for Google in the article, makes sure Google's actual ads products (AdWords, AdSense, DoubleClick) are not mentioned, and then posts this worthless comment so it can be ignored/downvoted into oblivion? Thanks.