On the contrary: there is something odd on 'everything is for free'. Because there must be money involved at some point.
(1) https://www.threadthat.com
The Ads exist because they are selling on top of something else altogether. When the Adblockers come on board with the same goal, they defeat the purpose. I am just indicating this apparent cycle, which is fundamentally odd. I am not making a case for or against Ads or Adblockers.