My 7 year old got a Kids Kindle Fire. I have 20+ years software engineering experience yet I have more trouble trying to do the most basic things with that device. Its infuriating.
We got the Fire TV Stick figuring it would be a good alternative to the Roku. Its not. Most of the time it couldn't keep a connection to wifi.
I don't know what Amazon is thinking but, in my opinion, their reputation is suffering badly because of their handling of the Fire product line. I know personally I will never buy another Fire product.