The problem is that the well was poisoned by bad actors, to the detriment of others.
I've worked on some sites that had adverts on them over the years. They were always pretty simple and respectful – generally no third-party tracking, no obnoxious flash popovers or horrible spammy 'one top tip that doctors hate' nonsense. Or sometime's Google's text ads, which has the downside of tracking but are still pretty gentle.
I fought pretty hard for this in most cases – other parties would rather have trackers from dozens of domains, third-party adservers, interstitial advertising and so on. But it's not like the majority of ad-blocking users care about allowing 'good' adverts to thrive – they'll understandably just turn it on and block everything. Before you know it, you've achieved nothing except lower revenue and a vague sense of having done the right thing. It's a race to the bottom.
The thing is, I'm now a dedicated user of ad-blocking software. And I didn't realise how awful using the web has become until I turned it off for a bit – it's really very unpleasant browsing without adblocking, with slow-loading sites, and obnoxious flashing adverts, and overlays and popovers…
I have nothing against advertising on the web, or even things like Google Analytics. But I hit a website a few weeks ago that had no fewer than sixty tracking and advertising scripts. It's out of control.