There is a limitation on the width of the bus though. I recall reading this when it first was announced and it is referenced in the linked article that you reference [1]:
40Gb/s of bandwidth – or about 5GB/s – provided by Thunderbolt 3 is tremendously lower than 15.75GB/s offered by a fully-fledged PCI Express 3.0 x16 slot.
[1] http://www.kitguru.net/components/graphic-cards/anton-shilov...