Because what they do is buried in the "Invent" drop down menu, in an entry titled "How it works". Then, instead of giving a short concise response to "How it works", everything above the fold has been reduced to a minute long video which seems to say they connect people with ideas with people able to accomplish those ideas with large companies willing to fund the ideas, although the details are vague. Below the fold is 5 vague testimonials split into 5 overlapping categories with stock photography next to them.

On the positive side, the site is fully responsive and loads fast.

That's been my response to the recent slew of "start-ups you've never heard of going under".

Threadless for physical objects