The article informs us that "one species of apple has a staggering 100 times more phytonutrients than [Golden Delicious]." There are thousands of different phytonutrients, and no edible plant has no phytonutrients, so exactly what is this figure telling us? 100 times more of a certain nutrient? 100 times more different varieties? 100 times more by total weight? I guess we need to buy the author's upcoming book to find out, if at all.
This doesn't look like any kind of evidence-based complaint about the deficiencies of modern food; it looks like the kind of pseudoscience used to promote unnecessary supplements and overpriced organic food. And feel-good books about medicating yourself by a judicious choice of the "right" foods.
The author feeds our fears but not our appetite for real, credible information.