>E-books’ declining popularity may signal that publishing, while not immune to technological upheaval, will weather the tidal wave of digital technology better than other forms of media, like music and television.
And only until near the end of the article does it reveal the actual reason why print is far from dead.
>Higher e-book prices may also be driving readers back to paper.
The publishers put print books on life support by artificially inflating the prices of e-books. They are just delaying the inevitable in my opinion.
In my opinion, this isn't going to hold up long-term. Amazon makes a good point when they say that publishers will make more money (in the form of more copies sold) at a lower price, and I think that major publishers will eventually come around (either that or they will perish). To some degree, digital distribution obviates the need for traditional publishers, and as more popular authors start ditching publishers entirely, I predict that eBook prices will gradually drop, and print books will resume their decline.