This media angency began as an "internet popularity contest in 2006". It rose to prominence by blog spamming and riding the coattails of the popular meme "clickbaiting". It gained notoriety for the amount fo javascript used to serve advertisiments, poor articles, limited content and tracking and selling user data. At one time it was the biggest clickbait and blogspam mill on the entire internet.

It has earned another distinction, as a unicorn. Having a value of north of $850 million, valued in an investment by silicon darling Andreesen Horowitz. Andreesen Horowitz partner Chris Dixon went on to proclaim that the company was a great investment and would be a legitimate media entity.

Buzzfeed, have you forgotten you are Buzzfeed. You can't write a quote like this, and be taken seriously:

In practice, that meant a factory of winking pop-ups, banner ads, advertorials, and landing pages everywhere from Yahoo Mail to AOL and MSN, displaying pictures of old women transforming into young ones and scales tipping to lighter numbers. The rapid A/B testing and modification of these ads has always been Goldenberg’s strength

The irony is glaring and the funniest part is they don't realize it.