The "big deal" is that only two things provide a revenue stream around MySQL sufficient to support the heavy R&D costs associated with building a database product:
- The name ("MySQL")
- The copyright.
If you own the name, you can sell branded binaries and services. If you own the copyright, you can sell non-GPL licenses to commercial interests. Without these, creating a viable revenue stream is incredibly difficult.
I think this ties into this discussion, as well: http://news.ycombinator.com/item?id=1028638 -- I Love the GPL (Except When it Applies to Me)