Scholarly publishing is an area where documents need to stick around for a long time, be able to be cited in a well-understood way, etc etc.
Crossref is an trade association of scholarly publishers, formed to solve exactly this problem. Part of the deal when a publisher joins Crossref is an obligation to keep the links up to date and a plan for what happens if the publisher suddenly vanishes into thin air.
Initiatives like CLOCKSS address the archiving question http://www.clockss.org/clockss/Home . The CLOCKSS homepage has a good overview.
And to the 'tracking stuff down' point, the DOI is resolvable (i.e. a link you can click) but it's also an ID that you can look up in a database. DOIs predate the web and may live longer than it. Having a single, 'official' ID (whatever it looks like) is better than searching by metadata.