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Comment by Jyaif | Hacker News Reader

This is gold: "It’s important that the streaming media players we sell interact well with Prime Video in order to avoid customer confusion."

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The best bit about this is that most devices that they compete with can support Prime Video, they just choose not to release it on those platforms.

Roku devices in the US can use Amazon Prime Video, in the UK we can't.

Edit: Roku was autocompleted to Ross. Fixed.

The new AppleTV has an App Store. Does this mean Amazon can't or won't create an app for Prime Video for the AppleTV? (Can't or won't, either answer would be telling.)

The new Apple TV hasn't shipped yet, but my guess is that this restriction will not apply to it - it is highly likely Amazon is working on an app for it and will have it available at release time, or shortly thereafter.

If a device comes with a useable app store, I'd rather it not come with tons of bloatware for every service ever out of the box.

At this point it just seems Amazon is touting their weight.

This move is obviously them using their position in the marketplace but I would imagine they would avoid the App Store as Apple takes a significant chunk of every purchase.

But, you don't pay for the app, you shouldn't need to pay for the app--much like Netflix. The service is separate.

Your problem is perspective... Amazon Prime video doesn't want to become Netflix. They're more like a loss leader for the non-free purchases... And that's where Amazon makes its money from video.

Millions of people using the Kindle app on iOS deal with the workaround. You just can't buy within the app.

There will be even greater customer confusion when people are wondering where are the Apple TVs and Chromecasts.

Copywriters must have had a laugh coming up with that one.

If a bull ate gold nuggets then crapped them out- yes, this is gold. It's the biggest steaming pile of gold I've ever read.

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