A tad "holier than thou" attitude pointing a finger at your competitor and to a large extent the entire internet economy. It would be nice to dial down the spin/FUD machine esp when you're the CEO. Ad targeting will and has evolved. Good things happen when you understand the user and their needs - I for one am willing to trade my privacy for USEFUL features and products (to paint this as only ads is injustice). Just like I'm willing to trade my $s for good devices.