Making money is fantastic. Making money from desperate people with pseudoscience is bad.

20% more effective with other treatments.

Not what the article says. (It is most unclearly worded.) You have a 20% greater chance of improvement with therapy above talking to a doctor (Note there no pharmaceutical course of action mentioned) not "with other treatment".

My comparison of therapy to untrained listeners is not drawn from the article. There have been several studies done on this. Link to the one of first on google:

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.469...