This is actually only the second time in 12 years that the favorite per the Ladbrokes odds has gotten the award, the last being Pamuk in 2006.
http://www.newrepublic.com/article/123058/who-will-win-nobel...
http://www.newrepublic.com/article/123058/who-will-win-nobel...
http://www.cbc.ca/news/arts/nobel-prize-in-literature-won-by...
"Betting on Modiano to win the Nobel surged in the last week, raising questions about a possible leak. David Williams of bookmaker Ladbrokes said Modiano's odds had shortened from 100-1 a few months ago to 10-1 before the announcement."
Edit: I still think a "Startup Stock Exchange" could be fun, maybe based on CrunchBase or something :)