So, in other words, the landlord is selling a service? In exchange for a monthly fee, you don't have to do any of the crap (down payments, mortgages, property taxes, maintenance) it takes to own a home?
Do you view farmers the same way? If it weren't for the fact that you need to eat to survive, you wouldn't have to buy their product! And what do they do anyway? Just plant some seeds in the ground and wait for them to grow! Those damn leeches!