What an absolute waste of time.
I find that the cavalcade of stimulus/fMRI/"We've discovered the part of the brain responsible for beauty/truth/Tea Party/etc." studies, as a class, to be poorly designed experiments which add little to the broad base of scientific knowledge. I am always skeptical if these studies (and I always get voted down.)
I think the mass of these fMRI studies are much like the man looking for his keys under the streetlight. He's not looking there because they're likely to be there, but because that's the only place he can see.
I realize I followed the link to the original study he cited. That, I think is a waste of time.