And it wasn't just the way the firewall between editorial and advertising was dismantled by Mayer. He documents the atrocious working conditions, the extent to which the executives Mayer hired to manage YN had no idea what they were doing, YN's reliance on gimmicks to try to juice page views (which didn't even work), and the way the site's editorial mission seemed to shift from week to week. Lehmann tells a particularly hilarious story about a Yahoo exec trying to pitch a Crossfire-type blog where a rightwing blowhard and a leftwing blowhard would argue with each other. The exec really wants to hire Robert Novak, not realizing the guy had died two years ago.
Anyway, after reading this and then reading the OP...not surprising.
[1] http://thebaffler.com/salvos/purple-reign [2] http://deadspin.com/dan-gilbert-didnt-like-a-yahoo-blog-post...