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If you create multiple ads, Adwords will rotate the ads. You can choose which ad is most effective based on click thru % or even better conversion rate if you have conversion tracking setup.

Also, make sure you set "Ad rotation" to "Rotate: Show ads more evenly" under the campaign's settings so that your ads are shown evenly.

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Thanks terrellm. I'm pretty experienced with Adwords and know the options. The basic setup and possibilites is okay, but I'm missing simple and optimized testing reports, optimized ways to start new tests (without having to take notes) and so on.

I'm not sure of a tool to automate testing of ads. It's more of a gut feeling / experience in creating the ads than it is creating an endless number of combinations. Goal completion is influenced by both the ad and the landing page. I've had cases where the weaker ad became more successful by pointing it to a different landing page.

I'd certainly be interested in discussing further as it sounds like you have some experience in Adwords and conversion too. I develop software and am always looking to share techniques on testing and improving conversion. Feel free to email me (info is in profile).

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