I really liked BrowserID. I don't understand why Google/Mozilla/Microsoft wouldn't all get behind it, because it doesn't seem worth fragmenting on...
The selling point was the browser integration. This would be especially awesome on mobile.
The login flow for Persona/BrowserID is essentially "Which email would you like to use for this site?" and let you use the same email for just about all of them or keep multiple identities, as many identities as you have email addresses you care to use.