That's not what people said. People wanted all things on the internet to be treated as equal, also known popularly around the world as 'net neutrality'.
There is a very little difference between, offering something for free. And offering different services for different prices.
For eg: Indian Telcos have been longing to bill VoIP calls as regular calls.
I'd rather pay to access everything with a uniform quality of service, than get into differential pricing. Pushing your hidden agendas through this way should not be welcome.