It sounds to me like your competitor is targeting a different market to you, and picking up some of your target market as a happy accident. If you focus on the needs of your market, it becomes less and less likely that those sort of people will use your competitor's product.
I suspect the competitor is unlikely to care too much about your product - they'll see it as a 'low end' solution that only has the potential to take away customers they don't make much from anyway.