My advertisers are happy with this approach and instead of taking a CPM or CPC billing monthly like a billboard seems to work just fine meaning I'm not incentivized to game clicks or views.

This is nice because it makes me want to make good decisions for the user experience (no multi-page image galleries) which I believe will help attract the types of visitors my advertisers want to interact with.

But then you can't have the dynamic web 2.0 monkey punching experience that the guys in marketing insist on having to keep up with the hottest trends.