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Sometimes its about sending a message. After all, its not a horse race; you don't win any prize by backing the winner.

I don't win a prize for backing a winner. Though I feel that there are some of the 1% that put big money in the race and expect a prize.

Is that why you supported Lessig?

That's why I support {whomever}. Marginally my vote/money is worth more by supporting an outlier.