I am both. Actually, MIT trained me for both. Everyone ought to be both, a little bit.
Now, once that society is constructed, all of the other stuff is nice to have, but I would not describe those things in morally imperative terms like that.
Unless we respond to this, our human side, our efforts will always fall dead. We can't construct a society that doesn't acknowledge our humanity and expect that people will want to live in it.
Oughts and shoulds are the foundation on which rationality in decision-making is founded, but cannot be reasoned to or empirically tested without assuming an axiomatic ought or should to start with.