I think you're doing yourself a disservice by saying organic is bullshit. Food isn't always about what you put in your body, but is also about how it affects the environment we live in, and in that sense, organic is definitely not "bullshit". However, I will say that the label of "all-natural" posted forefront and proud on products is misleading. All-natural does not equate to healthy, yet it seems many consumers believe this. Anecdotal of course.