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No HTTPS,

Ran a whois against the domain and found out,

Domain Name: betagoogle.com

Registrant Name: Edwin Fennema

Registrant Organization: BrainMedia

Registrant Street: Bijlmermeerstraat 16A

Registrant City: HOOFDDORP

So?

So it is not from google it is trying to raise awareness through deception which is probably not the way to go about it.

I'm not sure I disagree, so I wonder how should they have gone about it in order to have been more successful in attracting your attention?

As soon as you click the button it says that it's not from Google, so deception is a bit strong I'd say