It's amazing that there's such a massive amount of money even for having ~10% market share and declining.
Given how many people are clamoring for something like what Firefox used to be, you'd really think someone would step in to make a really first-rate browser. One could even be forgiven for using existing engines (Webkit, Blink, V8, etc), so long as the UI were exceptional. Instead, all of the Webkit frontends are barely usable at all (Midori, Vivaldi, etc.)
The lack of serious competition in the browser market is quite unsettling.