Actually, I kind of do think it's like the $10 IPod scam - yes, the fees are disclosed, on another page, in small print. It's not like it's right there along with the price "Only $50 each way, and, oh yeah, and on top of this, you'll be paying $25 per checked bag". Yes I know we should probably all be aware of it, but it keeps going up.

I wonder how long it'll be before they start charging "boarding pass handling fees", "seat cleaning fees", "oxygen fees", etc.