For those so interested:
Also, their signup form gives a straight MySQL "Access denied for user 'rollio'@'localhost' (using password: YES)". I've seen completely fake startups with more functional websites than this (like http://www.shutdownify.com/ )
They bought this either as a template or as a contract gig, it was delivered with the expectation that they swap the demo social links out for the real ones, and the people on the receiving end just never looked that hard at it.
"Sorry. Error occurred. We are already working on it - SQLSTATE[28000] [1045] Access denied for user 'rollio'@'localhost' (using password: YES)"